In the Community

The Sol Group and the team at SOL (BARBADOS) LTD. are excited to announce the opening of their novel store model in Worthing, Christ Church. Sol, a new and contemporary store, which features an innovative exterior and interior design, offers a wide variety of gourmet on-the-go meals and beverages, including a premium-blend of specialty coffee.

The menu, designed to appeal to local customers as well as visitors to the island, offers all-day breakfast, customisable fresh and healthy meals, gourmet pizza (made on location), Bajan rotisserie chicken, freshly baked goods, premium coffee and tea. The store features modern food service technologies, and includes touch screen self-serve kiosks, which have visual representations of each menu item for the creation of custom meals and ordering. The Sol store at Worthing is a 24-hour operation, which is accessible on weekends and holidays for customers’ convenience.

“The premium coffee served at Worthing is a highlight of our menu,” stated Ezra Prescod, General Manager of Sol (Barbados) Ltd. “Our specialty coffee is only available at the Sol store and is specially roasted right here in Barbados!” The general manager noted that Sol recognises customers’ need of convenient solutions for premium, fresh, healthy meal and beverage options throughout the day and that the Sol store is seeking to fulfil this need through provision of more balanced and appealing meal options in a modern environment.

“We are constantly innovating,” the General Manager, explained, “and at this time we are pioneering this new concept in Barbados”. Noting that the Sol store was an asset in the Sol Group’s portfolio of products, Prescod emphasised the store’s objective of adding value to Sol’s customer experience. “The store is designed to make the process of selecting, paying and receiving a meal as quick and smooth as possible. High-quality offer and customer convenience were at the foundation of the new design,” he explained.

The recently debuted Sol store is the first of its kind in the Caribbean, and is the most recent addition to The Sol Group. The Sol store will build on the Sol brands through delivery of its own unique customer value proposition, and the concept is intended to be rolled out locally and regionally in the near future.

This first Sol store is located in Worthing, and the high traffic Christ Church location is also home to the newly branded Esso service station. The Esso forecourt was also opened by Sol, the Esso Licensee in Barbados. Additional Sol stores will be launched throughout the Sol and Esso-branded network of service stations in Barbados and further throughout the region.  For more information on the new Sol store in Worthing visit www.facebook.com/solpetroleum

Esso and the Esso logo are trademarks of Exxon Mobil Corporation and are used under license.

The Sol Group of companies operates in 23 countries across the Eastern Caribbean, Jamaica, Puerto Rico, Haiti, Dominican Republic, Bermuda, Bahamas, Cayman, Belize Guyana, Suriname, French Guiana, Martinique and Guadeloupe. Sol supplies fuels, lubricants, bitumen and LPG through an extensive service station network, with marine, aviation and commercial operations.