In Business

The world’s love affair with Ferrari takes on new meaning for Barbadians this year as Shell offers motorists the opportunity to fill up on Shell V-Power gasoline or Shell Diesel, for the chance to win a trip to Maranello Italy, the home of extraordinary Ferrari experiences.

The exciting Shell V-Power promotion which is also offering weekly cash prizes and free fuel, commences on August 5th and will run until September 23^rd, with the Grand Prize winner receiving a trip for two to Italy with US $1,000 in spending money.

Kirk King, Sales and Marketing Manager of SOL (BARBADOS) LTD., the licensed operator of Shell Service Stations, said the aim of the promotion was to reward customers with the motoring experience of a lifetime, while also sharing key attributes associated with the Shell brand.

He further noted that Sol was passionate about offering quality, high performance fuels and encouraged customers to keep trying Shell V-Power which features a unique double action formulation designed to actively clean your engine and reduce friction to help deliver more power throughout the life of your car.

“We hope that by using Shell V-Power gasoline and diesel, motorists can improve their driving experience, and now they can also be a part of this most memorable and coveted Ferrari experience to Italy, officially the fifth most visited country in the world.”

For every $40 spent on Shell V-Power gasoline or Shell Diesel, customers will receive a coupon which they can complete and drop into boxes provided to be eligible for the grand prize trip. Each Friday for the duration of the promotion, there will be a “Happy Hour” at a designated Shell Station, where a whopping $4000 in free fuel will be presented to the weekly winner. There will also be free Ferrari premiums giveaways including messenger bags, key chains, mugs, caps to be won. 

Fans of Shell V-Power can also participate via social media to be eligible to win weekly cash prizes of $100 each, by visiting Facebook for the catch phrase and heading to the designated service station to collect the cash.

Sol uses the Shell brand under license across its regional Shell Service Station network and is the sole distributor of Shell's fuels and lubricants, which are fully backed by Shell's world-class technical expertise.

The Museo Ferrari in Maranello, Italy is an extraordinary experience of the world of Ferrari, where visitors can take in both the historic and present-day models of the world’s most powerful automotive brand in an experience offered via the cars, big screens, films, and interactive media. A wide range of publications and other materials also tell the story of Ferrari.