In Business

Sol is pleased to announce the arrival of its first Sol branded service station in Barbados. On March 26th, Sol Wildey (formerly Shell Wildey) has officially re-opened for business following a month of renovations intended to offer customers a new and improved service station experience.

Sol is a well-known as a Shell licensee and has used the Shell trademarks at Service Stations across the region. This relationship was fostered through an agreement forged back in 2005 when The Sol Group took over Shell’s operations in the Caribbean.

Having operated under the Shell brand, Sol has learnt and demonstrated the best practices in petroleum marketing and distribution over the last seven years. Looking towards the future, the partnership between Sol and Shell will develop and grow.

Sol Wildey therefore, is a renewal of Sol’s commitment to offer quality products and services, but packaged in a prominent Silver, Blue and Orange, the recognized colour palette of The Sol Group. The Sol Service Station package is modern, elegant and timeless; it represents a fresh approach to the oil business - one that combines regional relationships with world class products and technical expertise.

Ezra Prescod, Country Manager for SOL (BARBADOS) LTD said the company is excited about the opening of the first fully branded Sol Service Station on the island and reiterated that Sol as a brand and as a company was Caribbean owned and managed and this was further reason to celebrate:

“Since 2005, Sol has been committed to the development of a trusted and dependable brand, a goal which we have been successful in achieving thus far. This has been demonstrated through our continued expansions and improvements in Barbados as well as across the region. Increasing the brand’s visibility is a significant part of this commitment and offering a quality product is our goal to customers every day. Now, with seven years of experience in the industry, Sol is maturing as a sound Caribbean business serving the energy requirements of its key stakeholders within the industry. ”

Sol will continue to introduce the new brand at more locations in Barbados throughout the coming months and with renovations set to begin this week at Shell Redman’s, the Sol brand will soon be a prominent feature at another key location.

In Barbados, both the Sol and Shell Service Stations will continue to coexist, offering customers more options and convenience. Collectively, through both the Sol and Shell service station networks, Sol asserts that it will continue to offer improved service and quality products to its customers both in Barbados and across the region.